What We Learned from Timeline Brand Pages Today:
-Facebook marketing took a serious hit. With Timeline brand pages, no longer can an admin use default pages to lure in new fans, like for example offering free music in return for liking the page (Is RootMusic in trouble?). Some might think this is a small detail, but it’s potentially monumental. Default pages make up for 75 percent of the possible ways you can use promos to draw in new fans, and thus limiting the growth of pages forever. With that said, it’s no wonder that on the same day brand pages for Timeline were revealed that Facebook also revealed their new advertising platform. They wanted to create a new demand for traffic, and now that the new Facebook brand pages have their legs cut off, they must resort to paying Facebook for new followers. Shrewd move, Mr. Zuckerberg.
-Facebook apps are going to get better. Why? Simply because there will be more space to work with. The Timeline app space is nearly 30-40% larger than when it was before. Apps will be able to fit more features into the space and ultimately make them better. ONErpm is already looking to adapt to this new size with its store app.
-Facebook wants brands to be even more human. With the Timeline effect, brands will now have their lifespans on full display from birth of the company and through the years. Even the cover photos can’t have brand messages, nothing billboard-esque. This is the whole point of social media, anyway.