Marketing Tip: Remixes + Collaborations
Just like everyone else vying for attention on the web, musicians struggle to control the conversation for long after their big release or tour. It’s especially tough when a band just released a single and will be too busy working in the studio and your hands are tied. One great way to keep that single alive and well is blasting it out to a network of DJs to remix it. Remixing a single can extend the lifespan of your single and it’s a great marketing tool to keep the song in the minds of current and new fans. Granted, there needs to be due diligence in picking the right DJs who will treat your song with the respect it deserves.
Another caveat on remixes: one remix can launch a viral effect into a dozen more. DJs not only like to sample popular music, they watch what other DJs do to their samples and want to repeat and compete. This only helps the song and pushes your band’s brand. The best part is you don’t have to do anything and the band looks with it because you’re open to creative collaboration.
On top of remixes, bands should be open to donating time to work with big name acts that go against the grain to present yourself to a different fan base.