DEBATE: What if Half of the World’s Radio Listeners Read Music Blogs?
If you’ve been reading our blog for a while now, you’ll know we like talking about the overuse of FM radio for music discovery. Even while CDs have been wiped off the planet, FM radio still reigns tall as the most effective music discovery tool. This wouldn’t be so disenchanting if FM radio played a balance of new music that wasn’t completely owned by the Big Three. Unfortunately, it is, and the millions of music fans get the same 40 songs stuffed into their listening holes 24-7, over and over and over again. Not only does it stabilize the top-down power structure, it also dampens the diversity of music in the mainstream space. It’s bad for the industry and it’s bad for music culture.
So what if FM radio listeners were more educated? What if just half of hundreds of millions actually stayed on top of contemporary music not covered by MTV or AOL? We think proper modes of music discovery can flip the industry on it’s head. True democracy and music education would not only help DIY artists and indie bands thrive, but it would also provide an electric shock to overall creativity. Imagine how much incentive a competitive market place would would provide towards breeding new talent.
Obviously, reforming music discovery isn’t the sole crux of the industry, but we feel it would do a lot. Sites that suck up the data from music blogs like The Hype Machine, Elbo.ws and Music Robot are the first step bringing the indie curators to forefront, and more needs to be done.