When evaluating the business decision of choosing between a non-exclusive or exclusive deal to represent your compositions for placement in film, tv, and advertising, I’ve had a number of folks reach out and ask a little more info.
The great thing is, you can tweak or even use the same questions with ANY music business deal you are considering. Every case is unique and therefore, the goal should be to get as much information as possible. In that interest, I’ve created a list of questions that could help you spark intelligent conversations aimed to drive responses that will give you real metrics with which to you can better inform your decision-making.
While you certainly could email the following questions I would instead advise that you pick up the phone or meet in person, and have these ready to ask when it comes time to learn more about the company looking to represent your music. You will learn a lot more by speaking to someone in person than you will by reading their emailed response (if you get one).
1) Approximately how much sync revenue did they generate last year before royalties?
They’re unlikely to disclose this information, so to follow-up to this question ask….
2) Do they have a reel or 1-sheet that I can see?
3) Do they take the publisher’s share of the performance royalty? Is this negotiable?
4) Can you give me a rough range of how many placements you land each month? year?
5) Roughly how many ad agency music briefs do they get per month?
6) Who are their go-to TV and Film Trailer editors or houses?
7) What are current film or TV projects for which they have been solicited for music by music supervisors?
8) What channels of marketing do they use to outreach to their client-base:
9) Can you send me an example of any marketing material you send out to your clients?
Hopefully these questions will act as an excellent spring board for more in-depth investigation and help you better decide what kind of pro-active music licensing a potential business partner is able to execute.
Source: Hypebot (by Andy Lykens)