Just in time for the FIFA World Cup, Spotify today launched its on-demand music streaming service in Brazil. It’s a huge market in Latin America and will almost certainly help the company to accelerate its fast-growing user base.
Spotify is now available in 57 markets worldwide and recently announced some fresh milestones; 10 million users are now paying for a Spotify subscription, while 40 million people are actively using the service.
The music streaming space is fiercely competitive, with Rdio, Deezer, Xbox Music and Google Play Music All Access – to name just a few – vying to become the preferred service around the globe.
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Few independent Brazilian bands are getting everyone’s attention as São Paulo’s Holger. The band first appeared with The Green Valley EP, that brought a collection of songs that could be described as influenced by the “classical” indie rock from Pavement, Flaming Lips, Wilco and Dinosaur Jr.
Soon their energetic and unpredictable performances gained the attention of the ones more in tune with the country’s emerging new music. Playing concerts all over the country, they had the opportunity to share the stage with bands like Dirty Projectors, No Age, Matt & Kim, Super Furry Animals, among others, and also traveled abroad for festivals like SXSW and Pop Montreal.
In 2010, the five piece act locked itself on the studio with American producer Roger Paul Mason and came up with their first full length Sunga, released by Trama - same label that brought CSS to the world and had artists like Tom Zé, Gal Costa and Nação Zumbi on its roster. The record incorporates a series of new elements to the band’s sound, such as synthesizers, percussion and plenty of African-Brazilian rhythms. Also in 2010, they played for 20,000 people at Planeta Terra Festival, along with acts like Hot Chip, Passion Pit and Pavement. In 2011, they were listed by both NPR’s All Songs Considered and BBC’s Jen Long as one of the best new bands at SXSW.