MySpace is reporting some cautious optimism following their relaunch in June. The company says that their audience grew from 24 million prior to launch to 31 million in its first two weeks and now sees 36 million people a day visit the website.
MySpace, which initially launched in 2003 was the social media darling, and a property that sparked a bidding war between media giants such as Viacom and News Corp, eventually being won by NewsCorp for $580 million in 2005. However, the arrival of Facebook on the scene quickly eroded MySpace’s position in the market until News Corp sold the company in 2012 to a group of investors that included Justin Timberlake for just $35 million.
The company has gone through a series of efforts to rebrand themselves, shifting their focus to providing a home for music and band home pages, though previous efforts to recast the service have not met with much apparent success.
This time around though, it might be different. The company is reporting that the number of artists on MySpace has increased 340% since the relaunch, fuelled in part by artists including Pharrell Williams, El-P and Killer Mike (aka Run The Jewels), Riff Raff, and CHARLI XCX.
The company has also expanded its content offering with original programming including CRWN Presented by MySpace (Drake, Macklemore), Live At The Log Cabin Series (Run The Jewels, The 1975), and Music Video Collaborations With Artists We Like (TV On The Radio). As well, the company has also invested into high-production-quality live streams with an eye towards presenting web access to live events such as concerts, traditional television programming, live streams, such as Bud Light 50/50/1, X-Games Music, and the Jimmy Kimmel Live Stream program.
Encouraging signs to be sure, but the company still faces stiff competition in the content delivery and social media markets. Facebook reports average daily visitors of more than 125 million in the U.S. alone.
Source: Hypebot (by Bruce Houghton)
Top Songs of 2012 (Halfway)
Music curation and appreciation comes with the job description when you work for ONErpm. It’s that time of the year when every mp3 blogger has to put up or shut in proving they have the best music taste, and we’re joining this parade of misplaced arrogance. We made a YouTube playlist of the top 20 tracks of the year, and yes we undoubtedly feel we’re right and everyone else is wrong. Seriously. (*Sarcasm*)
(Not in ranking order)
1) “Nuclear Seasons” by Charli XCX
2) “Unless You Speak from the Heart” by Porcelain Raft
3) “Oblivion” by Grimes
4) “Big Love” by Bear Driver
5) “Obedear” by Purity Ring
6) “Lots” by Dan Deacon
7) “Everything is Burning” by Mesita
8) “Kill for Love” by The Chromatics
9) “I’ve Seen Footage” by Death Grips
10) “Werewolf” by Fiona Apple
11) “Jasmine” by Jai Paul
12) “Adelaide” by Meg Myers
13) “Now You’re Mine” by Shadows on Stars
14) “Sweater Weather” by The Neigbourhood
15) “Orifice Origami” by Reptar
16) “Evenings Kiss” by Willis Earl Beal
17) “Comeback Kid” by Sleigh Bells
18) “King City” by Swim Deep
19) “Origins” by Tennis
20) “Flutes” by Hot Chip