ONErpm Announces Partnership w/INgrooves, Naxos, IRIS Distribution for Facebook Music Stores
ONErpm, the NYC-based global digital music distribution company and social commerce platform continues to expand its reach. The company announced that it has finalized partnerships with INgrooves, Naxos, and IRIS Distribution to power those labels’ music stores on Facebook.
ONErpm has been making deals on the strength of its Facebook Store capabilities.
INgrooves is a leading global distribution company that manages a catalog of one million tracks. Naxos is the world’s largest record label specializing in classical music with 35,000 albums, and IRIS is a top tier distribution company serving the independent label community (see more about IRIS Distribution in the SonicScoop feature from last year).
The combined catalogs will also be available for sale on the ONErpm.com store, where customers can download music in WAV and MP3 formats.
Through these partnerships, ONErpm is able to provide labels and artists with an efficient way to sell their catalogs on Facebook. “Labels often face technical and legal barriers when selling their music directly on Facebook,” explains Emmanuel Zunz, CEO of ONErpm. “By partnering with their distributors, we have overcome these hurdles so that labels can immediately start selling music on the world’s largest social network.”
ONErpm’s Facebook stores now account for 15% of the company’s global retail music sales. According to ONErpm, this early success of its social commerce platform is due to its simple setup, which allows labels to create multiple stores on Facebook, displaying either their entire catalogs, or featuring specific albums on their artist pages, each with customized configurations.
ONErpm’s alliance with INgrooves, Naxos, and IRIS Distribution coincides with the launch of its newly designed Facebook store adapted for Timeline, along with several upgrades to its social commerce platform, including a dedicated video page and improved back-end analytics.
(via Sonic Scoop)