7digital will provide the music catalog for ROK Mobile’s new streaming service. The service is to launch in the US on July 4 and will roll out internationally soon after.
Key components of the platform, including content management, music file serving and royalty reporting will also be handled by 7Digital.
Users will be able to stream songs on demand, create personalized radio stations and filter them based on mood, era and other filters. The service will also include smart features designed to function across 2.5G, 3G, 4G, LTE and Wi-Fi networks.
Simon Cole, CEO of 7digital, said, “We are proud to be working with ROK; their music streaming app fills a gap in the marketplace, and we are pleased to be innovating alongside them.
The face of the digital music industry is changing fast, and by working with forward looking companies like ROK, we will stay ahead of the crowd.”
Jonathan Kendrick, chairman of ROK Mobile said, “7digital’s mission to simplify access to the world’s music is complementary to our philosophy of supplying users with access to music everywhere they go via our wireless service for one simple price.
ROK’s music service is an essential part of our offering. We needed partners in the space that understand how to handle the demand. 7digital’s API provided us with the flexibility to innovate quickly and collaborate easily with other partners so that our music service can deliver a next generation experience to our customers.”
ARTISTS / LABELS: Distribute your music to 7digital and more with ONErpm! Get started HERE!
Music streaming service Spotify is taking another step forward in Asia after it officially launched in the Philippines yesterday on mobile devices, the desktop and the Web. The service first entered Asia in April last year when it arrived in Hong Kong, Malaysia and Singapore.
Spotify’s latest market launch comes after it started offering a free, shuffle-based version of its music streaming service on iOS and Android. We previously noted that the stronger push towards mobile is something that will benefit the company particularly in Asia, and it is taking aggressive moves to make sure that it appeals to users in the region — via attractive pricing and deals with carriers.
In the Philippines, Spotify Premium costs only PHP129 (~$3) a month, which greatly magnifies its potential reach. Premium version is ad-free on mobile and desktop, and includes offline playback. For comparison, a Premium subscription in the US costs $9.99 — though a recent deal for college students has seen the price lowered to $4.99. In Malaysia, it costs RM14.90 ($4.60).
To further attract users in the Philippines, Spotify has inked a deal with carrier Globe Telecom to offer all 38 million Globe Postpaid, Globe Prepaid and Tattoo-on-the-Go Prepaid subscribers free access to Spotify through the telco’s new data plan, GoSURF — which would cost as low as PHP10 ($0.20) per day. The deal is rolling out on April 13.
Spotify has over 24 million active users and more than 6 million paying subscribers globally, and its aggressive moves in Asia could be a gamechanger indeed. In the Philippines, Spotify competes with Deezer, which announced a tie-up with carrier Smart just last month.
ARTISTS / LABELS: Distribute your music to Spotify and beyond with ONErpm! Get started here!
There’s a popular business acronym that says goals should be S.M.A.R.T., or Specific, Measurable, Attainable, Relevant, and Time-Bound. Your music career is no different. Unless you have a target that you are reaching for, you’ll just continue down random pathways hoping to get somewhere.
Oftentimes, artists tend to limit their music sales to iTunes only, which is a crucial mistake considering the surge in popularity of streaming music services. It’s extremely important to get your music onto various platforms to accommodate fans that prefer to stream rather than download, as well as the fact that some services are more popular or non-existent in some countries.
EPs are a fan favorite these days! There is more music being released than ever before, and EPs sustain the listeners attention span by offering a taste of what a band is all about. In addition, creating EPs is a much cheaper route to take and allows for you to put out something new and fresh more than once a year.
One of the best ways to acquire email addresses from potential fans is to offer them something for free. Probably the most easiest solution is to offer a free download of one of your tracks. You can accomplish this using widgets and other tools that are available on ONErpm.
It takes quite a bit of time to handle the day-to-day social media aspects of a band. Ideally, you should find 2 or 3 prominent sites and build out your audience on those platforms. This will ensure that you put in the quality work that is needed to be successful on each one.
Furthermore, take advantage of apps and plugins, such as ONErpm’s Facebook store. If your fans are constantly on Facebook, why not give them the opportunity to purchase your music without leaving the site?
If you haven’t got a website yet, spend the majority of your time on getting one. This is basically your online business card, and a tool that will make you look more professional to people considering hiring you for gigs, media coverage, etc. It’s also a great way to engage with your fans, encourage music / merch sales, and keep fans informed.
This is actually one of the most important tips. If you’re making good songs that can compete with other popular musicians in your genre, then it’s time to really start marketing your music…CONSISTENTLY. Otherwise, not many people will hear or purchase your music, thus making it harder to build traction in terms of getting your name out there.
You may feel the need to up that number to increase your chances of getting your music heard; that is if you’re already been spending a good amount of time on marketing efforts and aren’t seeing the results you had hoped for.
It takes very little time to set up, but once you do you can set all your videos to be monetized. YouTube selects ads to be shown around your videos, and you are paid a portion of the revenue.
Don’t create only official music videos. Make any type of quick video (at least a minute long) talking about anything, recording in the studio, on the road, etc. Sure, some of them may make you very little, yet over time the volume could start collecting into something meaningful.
Make a playlist of your videos and direct people into watching a playlist instead of an individual video. This makes it easier for fans to view more of your videos, which is a plus in that every view counts toward more revenue!
Once you have monetized your channel, you can enable your annotations to have live links to iTunes, Google Play and other retailers. This creates instant traffic to sell your music and merchandise.
Do you already have a large audience to work with? If so, you can join ONErpm’s YouTube network and we’ll leverage your audience for higher ad rates. In addition, we also bring other monetizing opportunities for your videos, as well as cross promote with other network channels to drive up views.
Make sure your music is put into a database that allows YouTube to match your song anytime it is used. What this means is, every time your music is added to a random video with or without your permission, you’ll get a piece of the revenue. If your distributor doesn’t offer this, use a multi-channel network like ONErpm!
Don’t simply include the basic information on your video in the description. Take advantage of the opportunity to sell to prospective fans by adding outbound links to everything that you’d like to sell. Be sure to include merch stores, iTunes, Spotify, etc., to send your fans to for further revenue.
Try at all costs not to use one of the thumbnails YouTube generates from your video. What’s better than a custom, eye-catching image with your band logo to encourage users to click on your video? NOTHING!
Don’t wait for someone to randomly find your song to put behind their video on YouTube. Use companies like Audiosocket and CueSongs. They allow artists to have YouTubers legally license songs for their videos for low rates, which in turn leads to more exposure and revenues for you.