Though seldom discussed on most music industry blogs, college radio is an important part of the landscape for indie music acts. Though some stations are seeing hard times, others are thriving and music is often a key element in their success. Here are three stations that have made music news in 2013.
Boston Phoenix Closes, WTBU Seizes the Day
Alt newsweeklies are also important to indie musicians so the shuttering of the Boston Phoenix was bad news. However students involved with Boston University’s WTBU Radio saw an opportunity in the empty Boston Phoenix newspaper boxes scattered around the city.
So they started a zine and began distributing them via Boston Phoenix boxes.
“‘We have always promoted the alternative scene in Boston, but as a radio station, we focused on doing that through music,’ said WTBU General Manager and junior Deanna Archetto…When designing the zine, Archetto says the goal was to then draw on WTBU’s strength, largely its ‘punk aesthetic,’ to create content that is ‘in-your-face, informative, honest and fun.’”
Hard to say how long this can last but it’s nice to see old school tactics being revived.
Check out the first issue here.
Kbeach Radio Launches at Cal State Long Beach
As Radio Survivor’s Jennifer Waits noted, 2012 was a “Mixed Bag for College Radio.” These days most things music-related are a mix of good and bad but 2013 has seen at least one high point with the launch of Kbeach FM at Cal State Long Beach.
The station has been online only till now:
“Among the dignitaries in attendance was station founder Mike Soultanian, who was presented with the KBeach founder’s award. He spoke of KBeach’s humble beginnings in his dorm room in 1995. ‘When we started, there was no way to get onto FM or AM,’ Soultanian said of the online approach. ‘It wasn’t about listenership, it was about learning how to do radio.’”
KSUA Wins mtvU Woodie for Best College Station
Informed during SXSW that they were one of the final five contestants, KSUA staffers started prepping for an mtvU interview:
“KSUA general manager Rebecca File said they were fixing their hair and checking each other’s teeth in the reflection of their sunglasses, trying to look presentable. Then an mtvU film crew popped up and asked, ‘How does it feel to win an mtvU Woodie Award for best college radio station?’”
I bet it feels pretty darn good. Congratulations!
mtvU is planning a visit to Fairbanks to tape a College Radio Countdown at KSUA.
Source: Hypebot (by Clyde Smith)
If you do a scan online, you can find many articles about how to interview a band and what kinds of questions to ask a band, but there aren’t many things about what bands can do to prepare for and leverage an interview.
What do you do when someone contacts you for an interview? Do you have a set process, a standard one sheet to send them? Do you have a publicist that gives you information about what they’re looking for? Preparing for an interview is key to keep it lively and interesting. Here are tips about getting ready:
It is becoming increasingly rare for artists to be coached for interviews. There’s just a general assumption that it’s only about answering questions given to you, whether it is by email, phone, or on camera. However, there’s an art to keeping your audience’s attention as well as encouraging them to share the piece. Keep these things in mind:
First and foremost, congrats to all of the ONErpm artists performing this year! What a great accomplishment!
The wait is over! The SXSW Music Festival Schedule is now live!
The SXSW Music Schedule is being updated daily so stay tuned for additional bands, dates, and venues. You can also check out sessions, parties, lounges, and more.
Watch highlights of our SXSW showcase featuring JotDog!, Mr. Bleat, Telebit, Mr. Pauer, Il Abanico and Candy!!!
Sorry we were AWOL, you guys. We just got back from SXSW. It was crazy and we have lots of video and photos to share from our wonderful showcase last Tuesday.
This is either us having too much free time or evidence that we’re advertisement masterminds.