One of the first things I learned when I began my career as a publicist was what the typical timeline for an album campaign is – in other words, the specific order of events from the moment an album is ready to be announced until its release.
Not all publicists adhere to a campaign of identical length. Some prefer to work more compressed, fast-paced timelines, whereas others like to space things out to gradually build anticipation and momentum. Whether you’re self-releasing a record, working with a freelance publicist, or working with an in-house label publicist, it’s important to have a grasp on the approximate timeline of events and know when new assets (songs, videos, album streams) should be shared with the world. Here’s a breakdown of the essential steps in this process, based on my own experience (though these may vary if you’re releasing a digital album instead of an LP, CD or cassette, or if you’re merely releasing an EP or 7” single).
ThingLink, the most popular interactive image platform for publishers, brands, agencies and consumers, today added interactive image sharing to Facebook Timeline. Now when publishers share ThingLink interactive images to Facebook, viewers can ‘touch” them to experience the content inside the image — without leaving Facebook.
ThingLink’s proprietary, patent-pending web-based solution allows publishers to create, tag and share any image, in any environment, quickly and easily. ThingLink allows content producers to better understand how their images are being used by consumers on the different social media platforms, both in terms of interactions with the image as well as a wide range of social behaviors.
Publishers and individuals can now use ThingLink to transform static images on Facebook Timeline into a discovery experience — with music and video players, social links and brand content that appear inside an image when it is “touched.” Rich media tags from services like Youtube, Vimeo, Instagram, Imgur, Flickr, and Twitter are supported from the beginning, and support for custom third-party tags will be added in the coming weeks.
“Images are becoming forums for conversation and discovery that include sharing, touching, commenting, and remixing rich media content created by others”, said CEO Ulla Engeström. “ThingLink is now enabling a new kind of discovery experience on Facebook Timeline that evokes emotion and brings moments to life in ways that drive higher engagement.”
Example: Mèdecins Sans Frontiérs on Facebook Timeline via ThingLink: https://www.facebook.com/msf.english/posts/10151343426237385
Founded in 2010, ThingLink is the leading interactive image platform with over 130,000 publishers. ThingLink’s enterprise level account for publishers, agencies and brands offers such key features as group account management and the ability to create and launch custom image apps and icons that enhance engagement. ThingLink also offers advanced metrics for measuring image performance across social channels like Facebook, Twitter, and Tumblr, enabling valuable, new insights into consumer engagement.
At launch tomorrow, we are supporting YouTube, Vimeo, Instagram, Imgur, Flickr, Twitter, iTunes, and all Open Graph tags inside images. We will add support for more tags (including custom 3rd party tags) in the coming weeks.
How does it work: Touch the FB sharing icon on any ThingLink image or drop a ThingLink image url to FB Timeline directly.
When ThingLink interactive images are shared into Twitter, brands have commonly seen 5-30x improvements in engagement. Wherever ThingLink images are used on Web pages, the discoverability of content inside images makes those pages”stickier”, with increases in time spent on page.
Source: ThingLink press release
New look to our Timeline. Definitely feels better.
MILESTONE: ONErpm’s Facebook Store Converts to Timeline
It’s finally ready! Artists and labels can now sell their catalog with all the more space Timeline provides. There will be some design/functionality updates soon, but the product is ready for commercial use. Enjoy.
Interested in your own app? It’s free to use. Sign up on ONErpm.
Yeah, Facebook Shouldn’t Be Your Hub for Everything, But…
It’s a royal pain in the ass for a musician to do the creative work and the marketing work on the side. This explains why a lot of bands appear only to do the bare minimum by maintaining a Tumblr, Twitter and Facebook, and that works to some extent.
Facebook, is largely used as the mothership for a lot of bands, but it’s argued that bands need to have their own website. This is true. These social channels should be attachments to your website, arms if you, and not the other way around. Having your own website matters on a brand level, and that’s half the game.
With that said, while it’s always fashionable to sneer at Facebook and its constant design updates, it still remains the biggest online community in the world. It’s vital to have a Facebook band page with a store and all the other apps needed. You just need the website too. Sites like StageBloc and One Sheet want bands to skip the step of creating their own websites, but let’s not kid ourselves.
Sorry guys…our Timeline App won’t be released till next week. Ugh.
BIG NEWS! We’re finally ready to launch our Facebook app redesign for the new Timeline dimensions. It’s bigger and much easier to use. Check out the rest of the photos at our Facebook page! We want your feedback.
It launches this Friday when all of Facebook converts to Timeline.