Let’s talk about YouTube.
We could talk about VidCon, which sold out 12,000 tickets a month in advance. We could also talk about the over-dramatized and sensationalized YouTube vs. indies misinformation war. However, it’s so much more constructive to focus on growing your audience, serving your audience and monetizing your audience. Not only is YouTube is the largest streaming music service in the world, it allows you to use video to connect directly with your fans in almost any way you can imagine.
I hear you: “But I’m on YouTube and I’m not getting any views!” Here are five of the most common reasons why your YouTube videos may be getting ignored:
Here’s a very interesting article from Matt Gielen of Frederator Studios discussing tips for creating “thumbnails that will be clicked.”
Thumbnails are the most important aspect of any video’s release, other than the content itself. Seriously. This is because thumbnails, in combination with titles, are often the biggest deciding factor in whether or not a person will click to watch a video.
Due to their overwhelming importance, we at Frederator have put together a guide for creating thumbnails that details the principles and tactics we use when crafting our own thumbnails. These are insights gained from conversations with creators, reading the YouTube Playbook, and countless experiments with various design types, all while measuring the click through rates and performance of our thumbnails through YouTube’s TrueView advertising.
This Gigantic Robot Kills is the sixth album by nerdcore musician MC Lars.
Lars has stated that he worked with "Weird Al" Yankovic, the Rondo Brothers, Nick Rowe and Mike Kennedy of Bloodsimple, James Bourne of Busted, Daniel Dart of Time Again, Donal Finn of Flash Bastard, Pierre Bouvier of Simple Plan, MC Bat Commander of The Aquabats, Suburban Legends, Worm Quartet, Gabriel Saporta of Cobra Starship, Brett Anderson of The Donnas, MC Frontalot, Amie Miriello of Dirtie Blonde, Jesse Dangerously, Linus Dotson of Size 14, Parry Gripp of Nerf Herder, Jonathan Coulton, Aesias Finale, Sebastian Reynolds, Brendan B. Brown of Wheatus, and classical musician Walt Ribeiro on songs for the new album.
Pick the album up on iTunes!
MusicMonday: Check out Jamah's reggae-infused version of Bruno Mars' “Locked Out of Heaven"…recorded live via PParalelo!
Not surprisingly, artists and music brands have lately come to view YouTube network as one of the most critical pieces of their digital marketing strategies. Not only is video content one of the most valuable tools available for increasing engagement and building an artist’s brand, but it has also proven capable of breaking new acts (just look at Psy and Justin Bieiber) in the rare event that a video goes viral.
YouTube is absolutely dominated by music. Of the top 20 Most Viewed YouTube Videos of all time, 19 are music videos. Obviously YouTube users love music content—so how can you best position your videos to reach a higher proportion of that massive (over 127 million unique visitors in May 2012 alone) audience?
Unfortunately, there’s no simple answer to that question. YouTube is undeniably one of the hardest social networks to crack for any artist trying to build an audience. Eight years’ worth of video content is uploaded to the platform every single day, which means your latest music video or behind-the-scenes clip is competing against a nearly endless pool of other pieces of content. What most YouTube users don’t realize, however, is that there are several simple tricks any content creator can use to easily increase their visibility on the platform, simply by understanding how YouTube ranks its content.